Synchronized Takeover

Table of Contents

Introduction

The format consists of the following parts:

  • Initial 300 (w) x 250 (h) stage.
  • Expanding 500 (w) x 300 (h) stage.

User experience

A user opens the webpage and sees 300x250 banner in the placement. On roll over, the ad expands up to 500x300 size. Expanded Ad offers video or other rich media experience. The ad can be closed on “Close” button click. The ad expands as many times as user rolls over the 300x250 banner.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format videos.
  • (Optional) A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case that browser is very old and doesn't support HTML5 the backup image (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.An asset for initial 300x250 banner, that could be an image or HTML5 file.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Expandable_300x250_500x350_V1",
"description": "Adform - Expandable; 300x250 \/ 500x350; Version 1.0",
"width": 500,
"height": 300,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "Expandable_300x250_500x350_V1.html"
}

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

Audio

  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.

Video

  • Available on user initiation only (click). Off by default.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • “Close”, “Play”, “Pause” and “Volume Control” buttons is required.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Initial stage Banner

  1. In the Initial Settings step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating stage Banner

  1. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Video poster goes as second additional asset;
    • Video files (MP4/WEBM/OGV format) should be assigned below the screenshot and poster assets.

  5. Click the Next button.
  6. Adjust the Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard and Floating banners.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center:
http://support.adform.com/documentation/

Other

For any questions please contact traffic@adform.com