Synchronized Takeover

Table of Contents

Introduction

This is a very easy to use Synchronized Takeover template.

User experience

This format consists of one 980x300 Leader-board and two 180x1000 (right and left) skyscraper banners, which are synchronised. When a user clicks on "Call to Action" button, the Floating 1400x1000 stage Banner is displayed. The Floating banner plays video and accommodates a link to the predefined landing page. The Ad can be closed by clicking the “Close” button.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM/OGV format videos (it is recommended to have more than one video file type).
  • A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case that browser is very old and doesn't support HTML5 the backup image (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:
"dimensions" - of the collapsed and expanded stage banners.
"clicktag" - banner's / video player's landing page landing page;
"target"- banner's landing page target;
"video" - setting different video parameters;
"sources" - video files;
"poster" - video poster. By default, it uses second additional asset assigned through Additional assets panel.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • Clicking on Ad and Floating stage Banner user navigates to a landing page URL in a new window.
  • Close-button location: Top-left.

Audio

  • Available on user initiation only (click). Off by default.
  • Audio mute button or volume control required.

Video

  • Available on user initiation only (click). Off by default.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • Stop and Play button controls required.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Standard Banners

  1. First, create each Standard banner separately in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating Banner

  1. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_Ad. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Video files ( MP4/WEBM/OGV formats) should be assigned as first assets;
    • Video poster goes below video files.

  5. Click the Next button.
  6. Adjust the Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard Leaderboard (980x400) banner.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support:

Supported browsers

Desktop Browser Version
Internet Explorer 8 (and bellow) not supported
Internet Explorer 9 limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other

  • For technical questions write: technical@adform.com;
  • For traffic questions: traffic@adform.com;
  • For format certifications: certifications@adform.com;
  • For more details about format production: please contact our local office.