Synchronized Takeover

Table of Contents

Introduction

The format consists of an HTML asset

User experience

When user opens the webpage he sees the 840x250 Leaderboard and 300x250 Standard Banners in
the placements. On click on each banner, the floating stage is displayed. The user can either click on
the screenshot or “Close” button to close the floating stage. The ad accommodates a link to the
predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • Banner asset containing manifest.json file and HTML file zipped together with images,
  • scripts and other material.

Note: manifest.json file and HTML file should be in the root directory of the .zip file.

Leaderboard Banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Standard 840x250 HTML Ad",
"description": "Standard HTML Ad; 300x250; Version 1.0",
"width": 840,
"height": 250,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "standard_840x250.html"
}

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Standard Banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Standard 300x250 HTML Ad",
"description": "Standard HTML Ad; 300x250; Version 1.0",
"width": 300,
"height": 250,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "standard_300x250.html"
}

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Megalight Banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Standard 300x250 HTML Ad",
"description": "Standard HTML Ad; 300x250; Version 1.0",
"width": 300,
"height": 250,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "standard_300x250.html"
}

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Initial stage Banner

  1. In the Initial Settings step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating stage Banner

  1. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Video poster goes as second additional asset;
    • Video files (MP4/WEBM/OGV format) should be assigned below the screenshot and poster assets.

  5. Click the Next button.
  6. Adjust the Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard and Floating banners.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

Additional Information

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://test.adform.com/testpage/banner-specifications/

Other
For any questions please contact traffic@adform.com