Synchronized Takeover

Table of Contents

Introduction

The format consists of the following parts:

  • 1010 (w) x 150 (h) stage;
  • Two 180 (w) x 1000 (h) stages for the left and right sides;
  • Video.

User experience

A user opens the webpage and sees a 1010x150 top ad and two 180x1000 ads on the left and right sides of the website content. On scroll down, both side ads remain stuck to the site content while containing animation which reacts to the scroll. On click on the Top banner, the Ad expands to 1010x750. The Ad offers additional video or other rich media experience. The Ad accommodate a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • An assets for initial 1010x150 and two 180x1000 right and left side banners. It could be an image or HTML5 file.
  • Video player needs a MP4/WEBM format videos.
  • (Optional) A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case that browser is very old and doesn't support HTML5 the backup image (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Top banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Sticky Scroll ad TOP",
"description": "Sticky Scroll 1010x150 ad TOP",
"width": 1010,
"height": 150,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "sticky_scroll_1010x150.html"
}

Standard left-side banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Sticky Scroll ad",
"description": "Sticky Scroll 180x1000 ad",
"width": 180,
"height": 1000,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "sticky_scroll_180x1000.html"
}

Standard right-side banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source:

{
"version": "1.0",
"title": "Sticky Scroll ad",
"description": "Sticky Scroll 180x1000 ad",
"width": 180,
"height": 1000,
"events": {
"enabled": 0,
"list": {
}
},
"clicktags": {
"clickTAG": "http:\/\/www.adform.com"
},
"source": "sticky_scroll_180x1000.html"
}

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

Audio

  • Available on user initiation only (click). Off by default.
  • Audio mute button or volume control required.

Video

  • Video starts automatically.
  • Stop/Pause and Play button controls required.
  • Video duration: 30 seconds max. Replay allowed with user initiation.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Initial stage Banner

  1. In the Initial Settings step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating stage Banner

  1. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Video poster goes as second additional asset;
    • Video files (MP4/WEBM/OGV format) should be assigned below the screenshot and poster assets.

  5. Click the Next button.
  6. Adjust the Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard and Floating banners.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://support.adform.com/documentation/

Other

For any questions please contact traffic@adform.com