Synchronized Takeover

Table of Contents

Introduction

The format consists of the following parts:

  • Initial 300 (w) x 250 (h) stage.
  • Floating 1200 (w) x 700 (h) stage.
  • Video.

User experience

A user opens the webpage and sees a 300x250 ad in the placement. On initial visit, a 1200x700 floating stage appears automatically. The floating banner offers video or other rich media experience. The banner accommodates a link to the predefined landing page. The ad maintains this size until the “Close” button click. The Floating stage appears as many times as the user clicks on the initial banners „Click to Call“ buton.

Creative assets

The following items are to be delivered by a creative agency:

  • An asset for initial 300 (w) x 250 (h) banner. It should be an image or HTML5 files.
  • An HTML asset for 1200 (w) x 700 (h) Floating stage banner.
  • Video player needs a MP4/WEBM format videos.
  • A 640 (w) x 360 (h) poster for video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case that browser is very old and doesn't support HTML5 the backup images (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Components

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:

  • videoSources - video files;
  • poster - video poster. By default, it uses second additional asset assigned through Additional assets panel;
  • button - tab button;
  • clicktag - video player's landing page;
  • target - clicktag's target.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • Click to Float, “Close” button click to collapse.
  • Landing page URL opens in a new window.

Audio

  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.
  • Audio mute button or volume control required.

Video

  • Available on user initiation only (click). Off by default.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • Stop, Play and Click to Full screen button required.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Standard Banner

  1. First, create the Standard 300x250 banner in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard_300x250. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the General Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating Banner

  1. Create the Floating Banner in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the General Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard and Floating stage banners. Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://test.adform.com/testpage/banner-specifications/

Supported browsers

Browser version
Internet Explorer 8 (and bellow) not supported
Internet Explorer 9 limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other

  • For technical questions write: technical@adform.com;
  • For traffic questions: traffic@adform.com;
  • For format certifications: certifications@adform.com;
  • For more details about format production: please contact our local office.