Synchronized Takeover

Table of Contents

Introduction

This is a very easy to use Synchronized Takeover template.

User experience

User opens the webpage and sees a 1010x150 top ad and two 180x700 ads on the left and right sides of the content. On click, a 1010x600 floating stage appears. The floating banner can offer additional video or other rich media experience. The banner accommodates a link to the predefined landing page. The ad maintains this size until the “Close” button is clicked.

Creative assets

The following items are to be delivered by a creative agency:

  • An asset for initial 1010x150 stage banner and two 180x700 stage banners for left and right sides. It could be images or HTML5 files.
  • Video player (floating stage) needs a poster and MP4/WEBM format video files (it is recommended to have more than one video file type).
  • (Optional) A 1010x600 posters for video, if there will be a video wall (the wall will be black
    before playing the video if no poster will be provided).
  • The backup images (PNG/JPEG) are required (set in additional assets). In case the browser is very old and doesn't support HTML5, the backup panel image will be shown and clickTAGBackup will be used for landing page.
  • Banner asset containing manifest.json file and HTML file zipped together with images, scripts
    and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Video Component

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • "Click to play" and “Close” buttons.
  • Expand direction: down.
  • Landing page URL opens in a new window.

Audio

  • Available on user initiation only.
  • Maximum volume level must be reasonable and user-friendly.

Video

  • After the floating banner is displayed, the video player starts automatically.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • “Mute”, “Play", "Pause" buttons are required.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Initial stage Banner

  1. In the Initial Settings step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating stage Banner

  1. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Video poster goes as second additional asset;
    • Video files (MP4/WEBM/OGV format) should be assigned below the screenshot and poster assets.

  5. Click the Next button.
  6. Adjust the Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard and Floating banners.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.
Custom Script URL:https://s1.adform.net/Banners/Elements/Files/12809/912931/pushdown_vg.js