Synchronized Takeover

Table of Contents

Introduction

This is a very easy to use Synchronized Takeover template.

User experience

User opens the page and sees a standard 300x250 size banner on the right column of the page. By clicking on Click to play button, user opens another banner which expands to 1010x750 size and displays a video. If user clicks on a banner, he is redirected to predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • A HTML5 file for initial stage banner.
  • A HTML5 file for Floating stage banner.
  • Video player needs a MP4/WEBM format videos (it is recommended to have more than one video file type).
  • A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case the browser is very old and does not support HTML5, the backup image (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:
"dimensions" - of the collapsed and expanded stage banners.
"clicktag" - banner's / video player's landing page landing page;
"target"- banner's landing page target;
"video" - setting different video parameters;
"sources" - video files;
"poster" - video poster. By default, it uses second additional asset assigned through Additional assets panel.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

By clicking on the Ad user navigates to the pre-defined landing page URL in a new window.

Audio

  • Available on user initiation only (click). Off by default.
  • "Mute button" or volume control required.

Video

  • Video starts automatically.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • "Pause", "Play" and "Full screen" button controls required.
  • “Close button” in top-right corner is required.

    How to setup

    Creating Rich Media Banner

    In order to create a Rich Media Banner, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

    Creating Initial Stage Banner

    1. First, create the Initial stage banner - Standard Caller Ad which will be used in order to call floating banner. In the Initial Settings step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
    2. When it's done, click the Next button.
    3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard_MPU_Caller. Make sure that the clickTAG is present.
    4. Click the Next button.
    5. Adjust the Settings:
    6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

    Creating Expanded Stage Banner

    1. In the Initial Settings step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
    2. When it's done, click the Next button.
    3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_Banner_With_Video. Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
      • Video files ( MP4/WEBM formats) should be assigned as first assets;
      • Video poster goes below video files.

    5. Click the Next button.
    6. Adjust the Settings:
    7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

    Creating Synchronized Banner

    1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
    2. When a new page opens, you have to select previously created Standard MPU Caller (300x250) and Floating with Video (1010x750) banners.
      Do not forget to name the banner by adding the Description.
    3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

    Additional info

    In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://support.adform.com/documentation/

    Supported Browsers

    Desktop browser version
    Internet Explorer 9, 10 & 11 fully supported
    Firefox (newest version) fully supported
    Chrome (newest version) fully supported
    Safari (newest version) fully supported
    Edge fully supported

    Other

    • For technical questions write: technical@adform.com;
    • For traffic questions: traffic@adform.com;
    • For format certifications: certifications@adform.com;
    • For more details about format production: please contact our local office.