This is a highly customizable and very easy to use IAB Pushdown template.
A user opens the webpage and sees the collapsed banner in the placement. On rollover, the banner expands and pushes web page’s content down. Once expanded, the banner can offer additional video or other rich media experience. The expanded banner accommodates a link to the predefined landing page. The ad maintains this size until mouse off or “Close” button click. The ad expands as many times as the user clicks on the initial stage banner.
The following items are to be delivered by a creative agency:
NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.
The file “index.html” can be adjusted to customize the banner components.
NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js
These are the values that can be changed:
INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.
|Component/feature||Technical Documentation||Template in STUDIO|
|Auto Close||Contact RM Support|
|Panel Flip Component||Documentation||Template|
|HTML Animations||Any HTML content animation|
Custom Script URL:
In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support
|Desktop browser version|
|Internet Explorer 9 (and bellow)||limited animation|
|Internet Explorer 10 & 11||fully supported|
|Firefox (newest version)||fully supported|
|Chrome (newest version)||fully supported|
|Safari (newest version)||fully supported|