Standard

Table of Contents

Introduction

This is a very easy to use Standard Video MPU Caller Ad Template.

User experience

A user opens a page and sees the Standard MPU Ad the placement. It needs to be used in order to call floating or takeover banners.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format videos (it is recommended to have more than one video file type).
  • A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case the browser is very old and doesn't support HTML5, the backup image (PNG/JPEG) is required.
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

By clicking on the Ad user navigates to the predefined landing page in a new window.

Audio

  • Available on user click only. Off by default.
  • Audio mute button or volume control required.

Video

  • User-initiated video.
  • Stop/Pause and Play button controls required.

How to setup

  1. In the *Initial Settings* step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support

Supported Browsers

Desktop browser version
Internet Explorer 9 limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Mobile Operating System Browser
iOS7 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox
Windows IE 10 (and above)

Tablet Operating System Browser
iOS 8.1 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox

Other