Standard

Table of Contents

Introduction

This is very easy to use Standard banner template.

User experience

User opens a page and sees a standard banner in the placement. By mousing over the banner, user initiates a countdown timer (3 seconds) after which a video is played. Alternatively, user can click on the banner for the video to start playing. The banner accommodates a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • In case the browser is very old and doesn't support HTML5, the backup image (PNG/JPEG) is required.
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • Landing page opens in a new window.

Audio

  • Available on user initiation only (roll over or click). Off by default.
  • Audio mute/Volume control button is required.

Video

  • Max. video duration: 30 sec.
  • Stop/Pause and Play button controls required.

How to setup

  1. In the *Initial Settings* step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in http://creative.adform.com/support

Supported Browsers

Desktop browser version
Internet Explorer 9, 10 & 11 fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Mobile Operating System Browser
iOS7 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox
Windows IE 10 (and above)

Tablet Operating System OS (fully supported)
iOS 8.1 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox

Other

  • For technical questions write: technical@adform.com;
  • For traffic questions: traffic@adform.com;
  • For format certifications: certifications@adform.com;
  • For more details about format production: please contact our local office.