Standard

Table of Contents

User experience

A user opens a page and sees the Standard banner in the placement. The banner can offer additional rich media experience. The banner accommodates a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • A single 2560x330px image asset is required.
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

HTML5 Studio

How to setup via Studio
Two image assets required:

• Collapsed (based on initial size)

• Expanded (based on allowed expanded size)

  1. Select “Template” which will take you to Adform HTML Studio.
  2. Adjust landing page
  3. Head into the file browser (1) and re-upload the image with an asset from your device (2).
  4. Save banner settings (4) and Export banner to HTML Studio .zip file, or Import directly to a campaign in Adform.


Compatible components/features for Expandable Ad(Single File)

Component/feature Technical Documentation Template in STUDIO
Auto Close Contact RM Support
Chatterbox Component Documentation Template
Countdown Component Documentation Template
Panel Flip Component Documentation Template
Video Component Documentation Template
HTML Animations Any HTML content animation

Compatible components/features for Expandable Ad(Two Files)

Component/feature Technical Documentation Template in STUDIO
Auto Close Contact RM Support
Countdown Component Documentation Template
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the *Initial Settings* step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

This format requires an additional JS, when being set up on Adform adserving platform:
//s1.adform.net/banners/scripts/extensions/styler.js?bn=%%ADFTAGID%%;id1=header-top-banner;style1=margin-left%3A0px%3Bwidth%3A100%25!important;

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in http://support.adform.com/documentation/build-html5-banners/adform-html5-api-components/responsive-leaderboard-setup/

Supported Browsers

Desktop browser version
Internet Explorer 9, 10 & 11 fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Mobile Operating System Browser
iOS7 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox
Windows IE 10 (and above)

Tablet Operating System OS (fully supported)
iOS 8.1 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox

Other