Dimmer

Table of Contents

Introduction

This is a highly customisable and very easy to use Dimmer Ad template.

User experience

A user opens a webpage and sees a standard banner in the placement. Once the user rolls over the banner, the whole webpage becomes darker with only the banner stage remaining in its initial state. The webpage comes back to its initial experience when the user leaves the banner area. The ad can offer additional video or other rich media experience. It accommodates a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • An asset for initial stage banner, that could be an image or HTML5 file.
  • In case that browser is very old and doesn't support HTML5 the backup image (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

HTML5 Studio

Compatible components/features for Standard

Component/feature Technical Documentation Template in STUDIO
Countdown Component Documentation Template
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Dimmer 300x250. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.

Custom Script URL:
http://s1.adform.net/banners/scripts/extensions/dimmer.js?%%ADFTAGID%%;wrapper=wrapper-div-id;time=3;opacity=75;hover=true;autoDim=true;shadow=false;color=000666;

Supported Browsers

Desktop browser version
Internet Explorer 9 (and bellow) limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other

  • For technical questions write : technical@adform.com;
  • For traffic questions: traffic@adform.com;
  • For format certifications: certifications@adform.com;
  • For more details about format production: please conatact our local office.