Synchronized

Table of Contents

Introduction

The format consists of the following parts:

  • HTML stage;
  • Wallpaper.

User experience

A user opens the webpage and sees wallpaper and a 980x400 standard HTML ad in the placement.
The ad can offer additional rich media experience. It accommodates a link to the predefined landing
page.

Creative assets

The following items are to be delivered by a creative agency:

  • Banner asset containing manifest.json file and HTML file zipped together with images,
    scripts and other material;
  • 1680 (w) x 1200 (h) (or as required) wallpaper image file.

Note: manifest.json file and HTML file should be in the root directory of the .zip file.

Banner asset

Manifest.json file should define the ad dimensions and the HTML file which is used as a
banner source:

{
"version": "1.0",
"title": "Standard_Leaderboard_980x400_V1",
"description": "A standard Leaderboard banner 980x400",
"width" : "980",
"height": "400",
"events":
{
"enabled": 1,
"list": { }
},
"clicktags": {
"clickTAG": "http://www.adform.com/site/"
},
"source": "Standard_Leaderboard_980x400.html"
}

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Adform HTML library enables the banner to receive a clickTAG variable and activates the “Close” button:

<script>var banner = document.getElementById('banner');

clickTAGvalue = dhtml.getVar('clickTAG', 'http://www.example.com');
landingpagetarget = dhtml.getVar('landingPageTarget', '_blank');

var closebutton = document.getElementById('closeImage');
var banner = document.getElementById('banner');

</script>

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Standard Leader-board Banners

  1. In the Initial Settings step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating 3D Box Banner

  1. In the Initial Settings step, name your banner, select Category as “Display” and Format as “3D Box MPU”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_3D Box_MPU. Make sure that the clickTAG is present.
  4. Click the Next button and adjust the Settings:
  5. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard Leader-board and 3D Box Banners.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on
Producing Standard HTML5 banners in Adform Test and Support Center:
http://creative.adform.com/support/documentation/build-html5-banners/html5-bannerformats/standard-html-ad/

Other
For any questions please contact traffic@adform.com