Synchronized

Table of Contents

Introduction

This is a very easy to use Synchronized template.

User experience

The format consists of a 1800x1000 floating banner displayed behind the website content and 980x400 Standard Leaderboard. On click, the user is redirected to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • An asset for 1800x1000 floating banner.
  • An asset for 980x400 Standard Leaderboard banner. The banner can be adjusted to your custom size - just change the width and height of the banner.
  • The backup images (PNG/JPEG) is required (set in additional assets). In case that browser is very old and doesn't support HTML5 the backup panel image will be shown and clickTAGBackup will be used for landing page.
  • Banner asset containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

Landing page URL opens in a new window.

How to setup

Creating Rich Media Banners

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Leaderboard Banner

  1. First, create the Standard Leaderboard banner in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard_Leaderboard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the General Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating Banner

  1. First, create the Standard Leaderboard banner in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named Floating_1800x1000. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the General Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard Leaderboard (980x400) banner.
    Do not forget to name the banner by adding the Description.
  3. Secondly, you have to select the Floating banner.
  4. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.

//s1.adform.net/Banners/Elements/Files/12821/1245731/multipleDomainWallpaperFix.js?bn=%%ADFTAGID%%

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center:
http://test.adform.com/testpage/banner-specifications/html5-banner/floating-html-ad/

Other

For any questions please contact traffic@adform.com