Synchronized

Table of Contents

Introduction

This format is certified to run on:

http://wiadomosci.gazeta.pl
http://deser.gazeta.pl
http://wyborcza.pl
http://wyborcza.biz
http://wysokieobcasy.pl
http://cojestgrane24.wyborcza.pl

User experience

Format consists of standard 750x200 Leader-board and Wallpaper. The Banners accommodate a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:
An HTML5 File for Standard Leaderboard Banner.
An Image for Wallpaper.
In case the browser is very old and doesn't support HTML5, the backup images (PNG/JPEG) is required (set in additional assets).
Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Standard Leader-board Banner

  1. In the Initial Settings step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:

NOTE: Make sure the custom variables are set:

  • First tab: _adform
  • Second tab: {responsive:true}
  1. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard Banner. Do not forget to name the banner by adding the Description.
  3. Secondly, you have to select the Wallpapper for the Synchronized banner.
  4. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the “Tags” section in the Adform system. Select the needed tag and click the “JavaScriptURLS” button. Paste the following script URL and tick the “Load before banner” check-box. Please add https: protocol if this script is used in the programmatic campaign.

Custom Script URL:
//s1.adform.net/banners/scripts/extensions/it/wallpaperFix.js?bn=%%ADFTAGID%%;rnd=%%ADFRND%%;
//s1.adform.net/Banners/Elements/Files/59418/1744749/indexFix.js?bn=%%ADFTAGID%%;rnd=%%ADFRND%%;

Supported Browsers

Desktop browser version
Internet Explorer 9 limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other

  • For technical questions write: technical@adform.com;
  • For traffic questions: traffic@adform.com;
  • For format certifications: certifications@adform.com;
  • For more details about format production: please conatact our local office.