MRAID Interstitial offers a rich user experience, utilizing all allocated screen space to serve a full screen ad. It is specifically optimized for mobile devices and tablets and it can contain images as well as interactive rich media.
NOTE: this format has only been tested on http://www.economictimes.com
A user opens the webpage or an application and immediately sees a full screen interstitial ad. Close button is added automatically to the top-right corner which can be further customized by the client's needs.
The following items are to be delivered by a creative agency:
|Feature||Technical Documentation||HTML5 Studio|
In order to deliver MRAID banners fully compliant with the specs, please follow the instructions on Producing MRAID banners in Adform Test and Support Page.
In order to use an image as a background, upload the background image as a first asset in the additional assets tab.
The close button can be styled using HTML/CSS.
|Mobile Operating System||Browser|
|iOS 7.1 (and above)||Safari & Chrome|
|Android 5.0.1 (and above)||Native, Chrome & Firefox|
|Windows Phone 8.1||IE 11|