IAB Filmstrip

This is a new 300x600 5-in-1 ad format, which lets the advertiser build up to five different panels that a user can scroll through. This banner gives the client a unique way to deliver a rich branding experience package to users. It goes above and beyond video content, offering different kinds of information to the user, without forcing them to leave the site they are exploring. It features rotating content based on what the user last viewed: e.g. if the user watched panel 3 before leaving the site, when he returns, panel 4 will be loaded. Its success will most likely be measured in terms of engagement time and rate, as the time spent and interactions are key factors for this ad.

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Sizes and features by publisher

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PublisherSizesFeaturesChannelDevice
ABC NyheterDIRECT
300x600 DIRECT
ABPDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
AdActiveDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
AdMasterRTB
300x600 HTML5, Filmstrip, Video RTB
AdMetaRTB
300x600 HTML5, Filmstrip, On Click, Video RTB
AdQuotaDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
AdScaleRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
Adform Generic Formats 300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
RTB
AdressaDIRECT
180x500 HTML5, Video DIRECT
AdtechRTB
DIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
AdverlineRTB
DIRECT
300x600 HTML5, Autoplay, Filmstrip, On Click, Video DIRECT
RTB
AftenpostenDIRECT
300x600 HTML5, Video DIRECT
Aller.noDIRECT
RTB
300x600 HTML5, IAB, Video DIRECT
RTB
Alma MediaDIRECT
250x600 HTML5, IAB, On Click, Panel Selector, Vertical Axis, Video DIRECT
AppNexusRTB
300x600 HTML5, Filmstrip, Video RTB
BT.noDIRECT
300x600 HTML5, IAB, Video DIRECT
BidSwitchRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
Blazed StoryRTB
DIRECT
300x600 HTML5, Filmstrip, On Click, Video RTB
DIRECT
BroomDIRECT
300x600 HTML5, IAB, Video DIRECT
Burda MediaDIRECT
300x600 HTML5, Filmstrip, On Click, Video DIRECT
CPEX 300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
DIRECT
Conde NastDIRECT
300x600 HTML5, IAB, Video DIRECT
CricketnmoreDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Czech News CenterDIRECT
300x600 Autoplay, IAB, Sound Off, Video DIRECT
Czech Republic PRMRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
DagbladetRTB
300x600 HTML5, Video RTB
De PersgroepDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
E24DIRECT
300x600 HTML5, Video DIRECT
EconomiaDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
FVNDIRECT
300x600 HTML5, IAB, Video DIRECT
Falk TechnologiesRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
GezimanyaDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
GirnarsoftDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Google AdxRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
Haymarket Sac PublishingDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
IBillboardRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
IP Adex HTML5 DIRECT
300x600 HTML5, IAB, Video DIRECT
Improve MediaDIRECT
300x600 HTML5, Video DIRECT
India Today GroupDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
KarkimediaDIRECT
300x600 HTML5, IAB, Video DIRECT
LiveRailRTB
300x600 HTML5, IAB, Video RTB
Luxury ChronicleDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Luxury LaunchesDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
MafraDIRECT
300x600 HTML5, Filmstrip, On Click, Video DIRECT
Media ClubDIRECT
300x600 Autoplay, IAB, Sound Off, Video DIRECT
MedyanetRTB
300x600 Filmstrip RTB
Mlada FrontaDIRECT
300x600 HTML5, Autoplay, IAB, Maps, Video DIRECT
Netpoint MediaRTB
300x600 HTML5, Filmstrip, On Click, Video RTB
NordlysDIRECT
300x600 HTML5, On Click, Panel Selector, Vertical Axis, Video DIRECT
NovaDIRECT
300x600 HTML5, Autoplay, IAB, On Click, Vertical Axis, Video DIRECT
OnedioRTB
DIRECT
300x600 RTB
DIRECT
ProgrammaticRTB
300x600 Filmstrip RTB
PubmaticRTB
300x600 HTML5, IAB, Video RTB
R2B2 PRM 300x600 Filmstrip RTB
RosselDIRECT
300x600 HTML5, Vertical Axis, Video DIRECT
RubiconRTB
300x600 HTML5, On Click, Video RTB
Sanjeev KapoorDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
SemiloDIRECT
300x600 HTML5, Video DIRECT
SeznamDIRECT
300x600 HTML5, Autoplay, IAB, Maps, On Click, Video DIRECT
Sify GroupDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
SmaatoRTB
300x600 HTML5, IAB, Video RTB
Smartclip HTML5 DIRECT
RTB
300x600 HTML5, IAB, Video RTB
DIRECT
Specific MediaRTB
DIRECT
300x600 HTML5, IAB, Video RTB
DIRECT
SportItaliaDIRECT
300x600 HTML5 DIRECT
SpotXchangeRTB
300x600 HTML5, IAB, Video RTB
StartsidenDIRECT
300x600 HTML5, IAB, Video DIRECT
StickyAdsTVRTB
300x600 HTML5, IAB, Video RTB
TV2DIRECT
300x600 HTML5, IAB, Video DIRECT
The Indian ExpressDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
TheStoryPediaDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Tori.fiDIRECT
300x600 HTML5, Video DIRECT
TripotoDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Turkey PRMRTB
300x600 HTML5, Filmstrip, IAB, On Click, Video RTB
WebduniaDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Xapads MediaDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Xaxis ItalyDIRECT
300x600 HTML5, Filmstrip, Video RTB
YahooRTB
DIRECT
300x600 HTML5, IAB, Video RTB
Yieldlab AdxRTB
DIRECT
300x600 HTML5, IAB, Video RTB
Zee Group LifestyleDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
Zee Group NewsDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
ZoznamRTB
300x600 Filmstrip RTB

Creative Examples

C&A - Communion Catalogue

Creative agency: Adform Production

Media agency: Dentsu Aegis Network

Microsoft Studios - Gears of War - IAB Filmstrip

Creative agency: Adform Production

Media agency: Amplifi

20th Century Fox - The Peanuts Movie (Skype)

Creative agency: Adform Production

Media agency: N/A