Expandable

The Expandable format gives a smooth transition between the collapsed ad and the expanded ad units. Multiple video and interactive game panels can be launched by a click, roll-over or auto-initiation. They reveal more advertising information than a polite banner and are designed to grab the attention of the user.

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Sizes and features by publisher

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PublisherSizesFeaturesChannelDevice
15 minRTB
DIRECT
300x250 → 500x250 HTML5, Autoplay, Expanding, Horizontal Axis, On Rollover, Video DIRECT
RTB
300x600 → 600x600 HTML5, Autoplay, Expanding, Horizontal Axis, On Rollover, Video RTB
DIRECT
1200x250 → 1200x400 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
1xlDIRECT
300x600 → 1200x1200 HTML5, Chatterbox, Expanding, On Click DIRECT
AOL.DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Skype, Video DIRECT
728x90 → 728x300 HTML5, Autoplay, On Click, Video DIRECT
970x250 → 970x500 HTML5, Expanding, Video DIRECT
AdActiveDIRECT
1000x300 → 1300x450 HTML5, 3D Box, Expanding, On Click, Vertical Axis DIRECT
AdaraDIRECT
300x250 → 500x350 HTML5, Expanding DIRECT
AdverlineRTB
DIRECT
300x600 → 940x1200 HTML5, Chatterbox, Expanding, On Click RTB
DIRECT
Alma MediaDIRECT
980x400 → 1200x620 HTML5, 3D Box, Vertical Axis DIRECT
AppNexusRTB
300x250 → 500x350 HTML5, 3D Box, Horizontal Axis RTB
Bauer Media GroupDIRECT
980x400 → 1200x620 HTML5, 3D Box, Expanding, Vertical Axis DIRECT
Bonnier Business PolskaRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
BooliDIRECT
250x360 → 500x360 HTML5, On Click DIRECT
728x90 → 728x315 HTML5, On Click DIRECT
980x120 → 980x415 HTML5, On Click DIRECT
980x240 → 980x415 HTML5, On Click DIRECT
CofinaRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
Conde NastDIRECT
300x600 → 1200x1200 HTML5, Chatterbox, Expanding, On Click DIRECT
Czech News CenterDIRECT
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
300x300 → 1100x1100 HTML5, Flipbook DIRECT
Czech Republic PRMRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 560x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 940x1200 HTML5, Autoplay, Chatterbox, Expanding, On Click, Video RTB
1020x200 → 1020x300 HTML5, Autoplay, Expanding, On Rollover, Video RTB
De PersgroepDIRECT
840x150 → 840x400 HTML5, Autoplay, On Rollover, Video DIRECT
DelfiDIRECT
300x600 → 600x600 HTML5, On Rollover DIRECT
300x600 → 600x600 HTML5 DIRECT
300x600 → 1200x600 HTML5, On Rollover DIRECT
600x600 → 300x600 HTML5 DIRECT
1200x250 → 1200x500 HTML5 DIRECT
EconomiaDIRECT
300x250 → 1100x700 HTML5, Flipbook, On Click DIRECT
480x300 → 1640x800 HTML5, Flipbook, On Click DIRECT
480x300 → 640x450 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
480x300 → 600x420 HTML5, 3D Box, Expanding, On Click, Vertical Axis DIRECT
Edipresse PLRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
EurozetRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
FilmwebRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
Finland PRMRTB
160x600 → 300x600 HTML5, Autoplay, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, On Rollover, Video RTB
980x120 → 980x400 HTML5, Autoplay, On Rollover, Video RTB
Futbol SitesDIRECT
300x250 → 500x350 HTML5, Video DIRECT
Gold5 970x50 → 970x250 → 970x575 HTML5, Billboard, Expanding, Video DIRECT
Google AdxRTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Video RTB
Gremi Media SARTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
Grupa Wirtualna PolskaRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoclose, Autoplay, Expanding, Video RTB
Grupo ExpansiónDIRECT
300x250 → 500x350 HTML5, Expanding, Video DIRECT
Hearst Shkulev MediaRTB
DIRECT
300x250 → 500x350 DIRECT
RTB
Hegnar.noDIRECT
300x250 → 500x300 HTML5, On Rollover, Video DIRECT
Impression MediaDIRECT
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
745x100 → 745x300 HTML5, Autoplay, Expanding, On Rollover, Vertical Axis, Video DIRECT
1000x100 → 1000x300 HTML5, Autoplay, Expanding, On Rollover, Vertical Axis, Video DIRECT
Improve DigitalRTB
980x150 → 980x415 HTML5, Autoplay, Expanding, On Rollover, Video RTB
980x240 → 980x415 HTML5, Autoplay, Expanding, On Rollover, Video RTB
Infinety GroupRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
Infor biznesRTB
300x250 → 500x350 HTML5, Expanding, On Click, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
InteriaRTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
Italia OnlineDIRECT
300x250 → 770x450 HTML5, Expanding, On Click, Video DIRECT
KSF MediaDIRECT
980x400 → 1280x700 HTML5, 3D Box, Expanding, Horizontal Axis DIRECT
980x400 → 1200x620 HTML5, 3D Box, Expanding, Vertical Axis DIRECT
Kaleva.fiDIRECT
300x250 → 500x350 HTML5 DIRECT
MSN IndiaDIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Skype, Video DIRECT
728x90 → 728x200 HTML5, Autoplay, Expanding, On Click, Video DIRECT
MTVDIRECT
728x90 → 728x300 HTML5, Expanding, Leaderboard, On Click, Video DIRECT
MTV.fiRTB
DIRECT
980x400 HTML5, 3D Box, Vertical Axis DIRECT
RTB
MarquardRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
Media CapitalRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
Media ClubDIRECT
960x210 → 1090x340 HTML5 DIRECT
Media Impact PolskaRTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
Mlada FrontaDIRECT
1000x200 → 1150x350 HTML5, 3D Box, Expanding, On Click DIRECT
NaTematRTB
DIRECT
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
DIRECT
Netpoint MediaRTB
300x600 → 1200x1200 HTML5, Chatterbox, Expanding, On Click RTB
NovaDIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, Video DIRECT
OtavamediaDIRECT
980x400 → 1400x650 3D Box, Expanding, Vertical Axis, Video DIRECT
980x400 → 1400x650 3D Box, Expanding, Vertical Axis, Video DIRECT
PiemmeDIRECT
300x250 → 600x500 HTML5, Autoplay, Expanding, On Click, Video DIRECT
300x250 → 600x500 HTML5, Expanding, On Click DIRECT
300x250 → 728x480 HTML5, Autoplay, Expanding, On Click, Video DIRECT
300x250 → 728x480 HTML5, Autoclose, Countdown, Expanding, On Click DIRECT
Poland PRMRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
PoliticoRTB
DIRECT
300x250 → 500x250 RTB
DIRECT
PopbeeRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
PublicoRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
PublikompassDIRECT
300x250 → 1100x950 HTML5, Flipbook DIRECT
Quarter MediaDIRECT
300x600 → 1200x1200 HTML5, Chatterbox, On Click RTB
RTPRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
SapoRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
SellbranchDIRECT
980x150 → 980x415 HTML5, Autoplay, Expanding, On Rollover, Video RTB
980x240 → 980x415 HTML5, Autoplay, Expanding, On Rollover, Video RTB
SeznamDIRECT
300x250 → 970x500 HTML5, Autoplay, Countdown, Expanding, On Click, On Rollover, Video DIRECT
300x600 → 600x600 HTML5, Expanding, Kinetic DIRECT
970x210 → 1250x340 HTML5, 3D Box, Expanding, Leaderboard DIRECT
1100x210 → 1400x550 HTML5, 3D Box, Expanding, Leaderboard DIRECT
SpolecznosciRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
SportItaliaDIRECT
300x250 → 500x350 HTML5, On Click, Video DIRECT
320x250 → 320x518 HTML5, Autoplay, On Rollover, Video DIRECT
SportnetworkDIRECT
300x600 → 1000x600 HTML5, On Click, Video DIRECT
Ströer Digital MediaRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
The Jerusalem PostDIRECT
300x250 DIRECT
TiproRTB
DIRECT
300x600 → 600x600 HTML5, Autoplay, Expanding, Horizontal Axis, On Rollover, Video DIRECT
RTB
980x200 → 980x400 HTML5, Expanding RTB
DIRECT
TiscaliDIRECT
300x250 → 970x450 HTML5, Autoplay, Countdown, Expanding, Video DIRECT
650x170 → 650x340 HTML5, Autoplay, Expandable (Two Files), Leaderboard, On Click, Skype, Video DIRECT
750x200 → 750x300 HTML5, Expanding, Leaderboard, Vertical Axis, Video DIRECT
998x200 → 998x300 HTML5, Autoplay, Billboard, Video DIRECT
Turkey PRMRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 1200x600 → 1200x1200 HTML5, Chatterbox, Expanding, On Click RTB
300x600 → 560x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
750x200 → 750x400 HTML5, Autoplay, Expanding, On Rollover, Video RTB
970x250 → 970x500 HTML5, Autoplay, Expanding, On Rollover, Video RTB
1020x200 → 1020x300 HTML5, Autoplay, Expanding, On Rollover, Video RTB
WayToGrow.plRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
WebSystemDIRECT
300x250 → 500x500 HTML5, Autoplay, Expanding, On Click, Video DIRECT
YahooRTB
DIRECT
300x250 → 500x350 HTML5, Expanding, On Rollover, Video RTB
300x250 → 770x500 HTML5, On Click, Video DIRECT
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Video RTB
Yield BirdRTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Expanding, On Rollover, Video RTB
YieldRiserRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
Yieldlab AdxRTB
DIRECT
160x600 → 420x600 HTML5, Expanding, On Rollover, Video RTB
300x250 → 500x350 HTML5, Expanding, On Rollover, Video RTB
728x90 → 728x300 HTML5, Expanding, On Rollover, Video RTB
980x90 → 980x400 HTML5, Expanding, On Rollover, Video RTB
ZPR MediaRTB
160x600 → 300x600 HTML5, Autoplay, Expanding, On Rollover RTB
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
300x600 → 800x600 HTML5, Autoplay, Expanding, On Rollover, Video RTB
ZoznamRTB
300x250 → 500x350 HTML5, Expanding RTB
300x600 → 940x1200 HTML5, Chatterbox RTB
300x600 → 1100x800 HTML5, Flipbook RTB
ŽmonėsDIRECT
300x600 → 600x600 HTML5 DIRECT

Creative Examples

Hyundai - Kona - Expandable

Creative agency: Adform Production

Media agency: Affiperf

Krakuski - Expandable

Creative agency: Adform Production

Media agency: Publicis

Raiffeisen Polbank - Credit Calculator

Creative agency: GPD Agency & Adform Production

Media agency: Publicis