One of the biggest Indian media conglomerate, Anandabazar Patrika ventured into television space with a joint venture in 2003 with Star India for three news channels, Star News, Star Majha and Star Ananda. From June 1 2012, Star News, Star Majha and Star Ananda were rebranded to ABP News, ABP Majha and ABP Ananda respectively.
ABP News is India’s first 24-hr national Hindi news channel catering to North India primarily. ABP Majha is Marathi news channel catering to Mumbai and Maharashtra. ABP Ananda is Bengali news channel from ABP stable proving Bengali news and entertainment content.

Supported brand formats

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FormatSizesFeaturesChannelDevice
AdTVDIRECT
300x250 → 500x500 HTML5, AdTV, Autoplay, Expanding, On Rollover DIRECT
DimmerDIRECT
300x250 HTML5, On Rollover DIRECT
IAB BillboardDIRECT
970x31 → 970x250 HTML5, Billboard, Expanding, IAB, On Click, Video DIRECT
IAB FilmstripDIRECT
300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
IAB PushdownDIRECT
970x210 → 970x415 HTML5, IAB, On Click, Pushdown, Video DIRECT
MRAID Interstitial320x480 MRAID, Fullscreen, Logo, Video DIRECT
StandardDIRECT
300x250 HTML5, Slider DIRECT
Synchronized300x250 → 965x600 HTML5, Click to Float, Video DIRECT