ADARA leverages global proprietary travel data to deliver increased business performance through their innovative platform, and exceptional team. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable insight allowing companies to better understand, reach and engage customers. Magellan is fueled by first-party data from over 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.

Supported brand formats

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FormatSizesFeaturesChannelDevice
ExpandableDIRECT
300x250 → 500x350 HTML5, Expanding DIRECT
In-StreamDIRECT
1x1 HTML5, Out-Stream, Video DIRECT
1x1 HTML5, Out-Stream, Video DIRECT
MRAID StandardDIRECT
300x250 MRAID DIRECT
StandardDIRECT
300x250 HTML5 DIRECT
728x90 HTML5, Leaderboard DIRECT