Adform Generic Formats

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Adform Generic formats lets creative teams build stunning ads quickly and easily. Generic Formats ensure that all Ads meet the specifications of Adform.

Supported brand formats

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FormatSizesFeaturesChannelDevice
3D Box300x250 HTML5, 3D Box, Horizontal Axis, On Click RTB
DIRECT
3D Box Leader980x120 HTML5, 3D Box, On Click, Vertical Axis DIRECT
RTB
AdTV300x250 → 500x500 HTML5, AdTV, Autoplay, Expanding, Video DIRECT
RTB
AdTiles300x250 → 300x1000 HTML5, Adtiles, Autoplay, Expanding, On Click, Video RTB
DIRECT
Cascade970x250 → 970x750 HTML5, Cascade, Expanding, On Click, Video RTB
DIRECT
Click to Fullscreen300x250 HTML5, Click to Fullscreen, On Click, Video DIRECT
RTB
Dynamic Skin Pushdown994x250 → 994x650 HTML5, Autoplay, On Click, Pushdown, Video DIRECT
RTB
Expandable300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
RTB
300x250 → 400x350 HTML5, 3D Box, Expanding, Horizontal Axis, On Click DIRECT
RTB
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Video DIRECT
RTB
980x120 → 1080x220 HTML5, 3D Box, Expanding, On Click, Vertical Axis DIRECT
RTB
Floating620x700 HTML5, AdTabs, Autoplay, On Click, Video DIRECT
RTB
760x600 HTML5, Autoplay, Floating, Fullscreen, Video DIRECT
RTB
760x600 HTML5, Floating, Video DIRECT
RTB
Floor Ad1280x70 → 980x400 HTML5, Expanding, Floor Ad, On Click, Video DIRECT
RTB
IAB Billboard970x31 → 970x250 HTML5, IAB, On Click, Pushdown, Video DIRECT
RTB
IAB Filmstrip300x600 HTML5, Filmstrip, IAB, On Click, Video DIRECT
RTB
IAB Mobile Adhesion1x1 HTML5 DIRECT
RTB
1x1 HTML5 DIRECT
RTB
IAB Pushdown970x90 → 970x415 HTML5, IAB, On Click, Pushdown, Video DIRECT
RTB
IAB Sidekick300x250 → 1000x850 HTML5, IAB, On Click, Sidekick, Video DIRECT
RTB
IAB Slider950x90 → 950x460 HTML5, IAB, On Click, Slider, Video RTB
DIRECT
InView1x1 HTML5, Inview DIRECT
RTB
MRAID 3D Cube300x250 Dynamic HTML, Pentagon, Slice Box, Store Locator, Video RTB
DIRECT
MRAID Click to Expand320x160 → 320x320 Video RTB
DIRECT
MRAID Click to Fullscreen320x50 Video RTB
DIRECT
MRAID Interstitial320x480 Fullscreen, Logo, Video RTB
DIRECT
MRAID Standard300x250 Call, Dynamic Content, Gyro Shake, Gyro Tilt, Out-Stream, Product Explorer, Slider, Store Locator, Video DIRECT
RTB
Side Bar450x750 HTML5, Sidebar, Video DIRECT
RTB
Standard300x250 HTML5 RTB
DIRECT
300x250 HTML5, Gyro, Gyro Shake DIRECT
RTB
300x250 HTML5, Autoplay, Countdown, Video DIRECT
RTB
300x250 HTML5, Video DIRECT
RTB
728x90 HTML5, Leaderboard DIRECT
RTB
1280x250 HTML5, Leaderboard, Responsive DIRECT
Synchronized Takeover300x250 → 940x500 HTML5, Autoplay, On Rollover, Peel to Float, Video RTB
DIRECT

Creative Examples

World of RedBull

Creative agency: John Doe

Media agency: Wisely

Procter & Gamble Plenty Paper Towel Selector 2

Creative agency: Adform Production

Media agency: N/A

Lego Duplo Online Magazine

Creative agency: Isobar

Media agency: Carat