To create a more customized online experience for consumers, some of the ads you may receive on AOL sites and services are tailored to previous online behaviors/visits on this device.

Supported brand formats

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FormatSizesFeaturesChannelDevice
ExpandableDIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video DIRECT
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Skype, Video DIRECT
728x90 → 728x300 HTML5, Autoplay, On Click, Video DIRECT
970x250 → 970x500 HTML5, Expanding, Video DIRECT
IAB BillboardDIRECT
970x66 → 970x250 HTML5, Expanding, Video DIRECT
MRAID Click to Fullscreen320x50 MRAID, Click to Fullscreen DIRECT
MRAID Standard320x50 MRAID DIRECT
MSN Custom Header AdDIRECT
768x250 → 1272x328 Expanding, MSN Custom Header, On Click DIRECT
Open DoorDIRECT
300x250 → 1440x1030 HTML5, Autoplay, On Click, Open Door, Video, Wallpaper DIRECT
StandardDIRECT
160x600 HTML5, Outlook, Skype DIRECT
300x250 HTML5, Skype, Video DIRECT
300x600 HTML5, Skype, Video DIRECT
320x50 HTML5, Skype DIRECT
650x170 HTML5, Skype, Video DIRECT
728x90 HTML5, Skype, Video DIRECT
SynchronizedDIRECT
300x600 → 140x140 HTML5, Lightbox

Additional links

Ad.com Network
AOL O&O
Huffington Post
Moviefone
DIRECT
300x600 → 1272x600 HTML5, Autoclose, Autoplay, Click to Float, On Click DIRECT
1600x754 HTML5, Responsive, Skin DIRECT
1600x754 HTML5, Custom Solution, Responsive, Skin DIRECT

Creative Examples

Disney - Guardians of the Galaxy Vol. 2

Creative agency: Oddity

Media agency: OMD

Mercedes Benz - Grow up

Creative agency: N/A

Media agency: N/A

PayPal - The New Money

Creative agency: N/A

Media agency: N/A