Grupo Media Capital is the leading media group in Portugal. In the television segment, It owns TVI – the leading Portuguese free-to-air TV broadcasting channel, the news channel TVI24, TVI Ficção (local drama), TVI África (for Angola and Mozambique), TVI Reality (reality shows) and TVI Internacional; the second largest radio group in Portugal, including the audience leader in Portugal Rádio Comercial, M80, Cidade, SmoothFM, VodafoneFM and the online radio station Cotonete; and Media Capital Digital, a multimedia company whose principal brand, IOL, is the second largest national internet gateway.

Supported brand formats

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FormatSizesFeaturesChannelDevice
ExpandableRTB
DIRECT
300x250 → 500x350 HTML5, Autoplay, Expanding, On Rollover, Video RTB
DIRECT
Floor AdDIRECT
RTB
1280x70 → 970x400 HTML5, Expanding, Floor Ad, On Click, Video DIRECT
RTB
IAB PushdownRTB
DIRECT
970x90 → 970x415 HTML5, Expanding, IAB, Leaderboard, On Click, Pushdown, Video RTB
DIRECT
In-StreamRTB
DIRECT
640x480RTB
DIRECT
StandardRTB
DIRECT
300x250 HTML5 RTB
DIRECT
970x250 HTML5, Responsive RTB
DIRECT
970x250 HTML5 DIRECT
RTB
Synchronized300x250 → 800x600 HTML5, Click to Float, On Click, Video DIRECT
RTB
970x250 → 800x600 HTML5, Click to Float, On Click, Video DIRECT
RTB