Yahoo is the world's largest start-up, which means that we move fast and always let our users lead the way. Founded in 1994 by two Stanford PhD candidates, we've grown into a company that helps you find what you're looking for on any Internet-connected device. Our employees are rewarded for curiosity and we celebrate explorers, relying on our passionate and transformative talent to do what's right for our users. Yahoo is focused on making the world's daily habits inspiring and entertaining - whether you're searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.

Supported brand formats

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FormatSizesFeaturesChannelDevice
3D BoxRTB
DIRECT
300x250 HTML5, 3D Box, Horizontal Axis RTB
3D Box LeaderRTB
DIRECT
980x120 HTML5, 3D Box, Vertical Axis RTB
ExpandableRTB
DIRECT
300x250 → 500x350 HTML5, Expanding, On Rollover, Video RTB
300x250 → 770x500 HTML5, On Click, Video DIRECT
650x170 → 650x340 HTML5, Expandable (Two Files), On Click, Video RTB
IAB FilmstripRTB
DIRECT
300x600 HTML5, IAB, Video RTB
In-StreamDIRECT
RTB
640x480 VPAID RTB
DIRECT
InViewRTB
DIRECT
480x400 HTML5, Image, Inview RTB
MRAID 3D CubeRTB
DIRECT
300x250 Dynamic HTML, Pentagon, Slice Box, Store Locator, Video RTB
MRAID StandardRTB
DIRECT
300x50 Call, Dynamic Content, Gyro Shake, Gyro Tilt, Out-Stream, Product Explorer, Slider, Store Locator, Video RTB
Roll for VideoRTB
DIRECT
300x250 HTML5, Countdown, On Rollover, Video RTB
StandardRTB
DIRECT
300x250 HTML5, Video DIRECT
300x600 HTML5, Half Page, Video DIRECT
728x90 HTML5, Leaderboard DIRECT
970x250 HTML5, Billboard, Video RTB
Video Skin Marquee1440x1024 HTML5, Video Skin DIRECT

Creative Examples

Burberry 'From London with Love' Programmatic

Creative agency: N/A

Media agency: Dentsu Aegis