Synchronized Takeover

Table of Contents

Introduction

This is a very easy to use Synchronized Takeover template.

User experience

Format consists of an initial stage and a floating stage.User clicks on initial banner and the floating stage with video appears. The banner can be closed anytime by clicking the "Close" button.

Creative assets

The following items are to be delivered by a creative agency:

  • An HTML5 File for Standard Banner.
  • Wallpaper image
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Available sizes

ABC Nyheter 980x300 → 1440x1000 HTML5 , Click to Float, Video, Wallpaper RTB
1000x300 HTML5 , Leaderboard, Wallpaper DIRECT
Aftenposten 1010x150 → 180x1000 → 180x1000 → 1440x1030 HTML5 , Leaderboard, Open Door DIRECT
Aller.no 1000x300 HTML5 , Wallpaper RTB
DIRECT
Alma Media 300x250 → 760x600 HTML5 , Peel to Float, Video DIRECT
980x120 → 1440x1030 HTML5 , Click to Float, Floating, Leaderboard, Open Door, Video DIRECT
BBC Worldwide 140x140 HTML5 , AdTabs, Click to Float, Expanding, Fullscreen, Video DIRECT
Benjamin Media 930x180 → 1440x1030 HTML5 , Autoplay, Click to Float, Floating, Open Door, Video, Wallpaper DIRECT
CBS Interactive 980x45 → 800x600 HTML5 , Billboard, Click to Float, Floating, Lightbox, Video DIRECT
CPEX 300x250 → 1000x600 HTML5 , Click to Float, On Click, Video RTB
Czech News Center 998x200 → 1440x1030 HTML5 , Autoplay, Click to Float, Leaderboard, On Click, Open Door, Standard Takeover with Video, Video DIRECT
DBA 160x600 → 160x600 → 930x180 → 1440x1030 HTML5 , Leaderboard, Open Door DIRECT
Dagbladet 1000x300 HTML5 , Wallpaper RTB
De Persgroep 1092x536 → 840x250 → 300x250 HTML5 , Click to Float, Floating, Leaderboard, Megalight, Open Door DIRECT
Diamonds & Pearls 980x120 → 1440x1030 HTML5 , Open Door DIRECT
E24 1010x150 → 180x700 → 180x700 → 1010x750 HTML5 , Autoplay, Click to Float, Floating, Leaderboard, On Click, Skyscraper, Video DIRECT
Economia 300x250 → 1440x1030 HTML5 , Autoplay, Click to Float, Floating, On Click, Open Door, Video DIRECT
Egmont 999x180 → 1440x1030 → 180x1000 → 180x1000 HTML5 , On Click, Open Door, Video DIRECT
Finance Media 300x300 → 500x327 → 980x640 HTML5 , Autoplay, Click to Float, Floating, On Click, Video DIRECT
Finland PRM 160x600 → 800x500 HTML5 , Click to Float, On Click, Video RTB
DIRECT
300x250 → 800x500 HTML5 , Click to Float, On Click, Video RTB
DIRECT
980x120 → 800x500 HTML5 , Click to Float, On Click, Video RTB
DIRECT
Hegnar.no 1x1 HTML5 , Autoplay, Megalight DIRECT
IPM Advertising 300x250 → 760x600 HTML5 , Click to Float, On Click, Video DIRECT
Impression Media 1010x200 → 760x600 HTML5 , Autoplay, Countdown, Leaderboard, On Rollover, Video, Wallpaper DIRECT
Italia Online 300x250 → 1200x700 HTML5 , Autoclose, Autoplay, Click to Float, Countdown, Floating, Video DIRECT
300x250 → 970x600 HTML5 , Autoclose, Click to Float, Countdown, Floating DIRECT
KSF Media 300x250 → 980x120 → 1440x1030 HTML5 , Click to Float, Floating, Leaderboard, Open Door, Video DIRECT
300x250 → 800x500 HTML5 , Click to Float, Video DIRECT
Klikk.no 180x1000 → 980x300 → 980x300 → 1400x1000 HTML5 , Click to Float, Leaderboard, Skyscraper, Video DIRECT
MTVuutiset.fi 468x400 → 940x500 HTML5 , Peel to Float DIRECT
980x120 → 1440x1030 HTML5 , Leaderboard, Open Door, Video DIRECT
Mafra 998x200 → 1440x1030 HTML5 , Autoplay, Countdown, On Rollover, Open Door, Video DIRECT
Mediahuis 995x123 → 300x250 → 800x500 HTML5 , Click to Float, Leaderboard, Video, Wallpaper DIRECT
Mlada Fronta 300x250 → 1440x1030 HTML5 , Autoplay, Click to Float, Floating, On Click, Open Door, Video DIRECT
1000x200 → 1680x80 HTML5 , Autoplay, Click to Float, Countdown, Floating, Leaderboard, On Click, Open Door, Video DIRECT
1052x200 → 760x600 HTML5 , Autoclose, Autoplay, Click to Float, Floating, On Rollover, Video, Wallpaper DIRECT
NZZ 300x250 HTML5 , Click to Float, Countdown, On Rollover, Video DIRECT
Nettavisen 1000x300 → 1440x1030 → 1920x1000 HTML5 , Autoplay, Click to Float, Floating, Leaderboard, On Click, Video DIRECT
RTB
NewsNet 300x600 → 800x600 HTML5 , Expanding, Video, Wallpaper DIRECT
Piemme 996x90 → 996x415 → 1680x1200 HTML5 , Click to Call, Pushdown, Skin, Video DIRECT
Rantapallo 980x120 → 1440x1030 HTML5 , Autoplay, Click to Float, On Click, Open Door, Video DIRECT
Rossel 840x150 → 840x400 HTML5 , Expanding, Video, Wallpaper DIRECT
Sanoma.nl 300x250 → 1010x750 HTML5 , Autoplay, Click to Float, Video DIRECT
Seznam 300x250 → 1440x1030 HTML5 , Autoplay, Click to Float, Floating, Open Door, Video, Wallpaper DIRECT
300x600 → 1440x1030 HTML5 , Autoplay, Click to Float, Floating, On Click, Open Door, Video DIRECT
Sol 980x300 → 1440x1030 HTML5 , Click to Float, Floating, Open Door, Video DIRECT
980x300 HTML5 , Wallpaper RTB
Sportnetwork 300x250 → 1200x700 HTML5 , Click to Float, Floating, Video DIRECT
Startsiden 1000x300 HTML5 , Leaderboard, Wallpaper DIRECT
980x300 → 1440x1000 HTML5 , Click to Float, Video, Wallpaper RTB
TV2 1000x300 → 800x500 HTML5 , Click to Float, Floating, Leaderboard, On Click, Standard Takeover with Video, Video, Wallpaper DIRECT
RTB
Tiscali 1000x200 → 1680x80 HTML5 , Click to Float, Countdown, Floating, Leaderboard, Video DIRECT
Tori.fi 300x600 → 760x600 HTML5 , Autoplay, Click to Float, IAB, Video DIRECT
Unitedbloggers.no 1010x150 → 180x1000 → 180x1000 → 1010x750 HTML5 , Autoplay, Click to Float, Floating, Video DIRECT
VG 1010x150 → 180x700 → 180x700 → 1440x1030 HTML5 , Leaderboard, Open Door DIRECT
1010x150 → 1010x750 → 180x700 → 180x700 HTML5 , Autoplay, Click to Float, Video DIRECT
980x150 → 1440x1030 HTML5 , Click to Call, Leaderboard, Open Door DIRECT
1010x150 → 1010x600 → 180x700 → 180x700 HTML5 , Autoplay, On Click, Pushdown, Video DIRECT
300x250 → 1010x750 HTML5 , Autoplay, Click to Float, Video DIRECT
Veesible 300x250 HTML5 , Click to Float DIRECT
WebSystem 300x250 HTML5 , Click to Fullscreen, Video DIRECT

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Initial stage Banner

  1. In the Initial Settings step, name your banner, select Category as “Dsiplay” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating stage Banner

  1. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
    • Video poster goes as second additional asset;
    • Video files (MP4/WEBM/OGV format) should be assigned below the screenshot and poster assets.

  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard and Floating banners.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support:

Supported browsers

Desktop Browser Version
Internet Explorer 8 (and bellow) not supported
Internet Explorer 9 limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other