MRAID Click to Expand

Table of Contents


MRAID Click to Expand allows the user to expand and reveal new content thus increasing user engagement rate. The format gives a smooth transition between the collapsed ad and the expanded ad units. It can support most types of rich media as well as images.

Creative assets

The following items are to be delivered by a creative agency:

  • Banner asset containing manifest.json file and HTML file zipped together with images, scripts and other material.
  • .png/.jpg images for walls.
  • If the format contains video, than .mp4 file is required.


If the format contains video:

  • Must maintain aspect ratio of 16:9.
  • .mp4 format only.

HTML5 Studio

Feature Technical Documentation HTML5 Studio
Click to Expand Documentation Template
Video Documentation Template

How to setup

  1. In the Initial Settings step, name your banner, select Category as “Mobile” and Format as “Click to Expand”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source. Make sure that the clickTAG is present.
  4. Click the Next button and adjust the Settings.
  5. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver MRAID banners fully compliant with the specs, follow the instructions on Producing MRAID banners in Adform Test and Support Page.

Supported Devices

OS version
iOS 7 (and above) fully supported
Android 4.0 (and above) fully supported
Windows Phone 8.1 (and above) fully supported