MRAID Click to Expand allows the user to expand and reveal new content thus increasing user engagement rate. The format gives a smooth transition between the collapsed ad and the expanded ad units. It can support most types of rich media as well as images.
The following items are to be delivered by a creative agency:
If the format contains video:
|Feature||Technical Documentation||HTML5 Studio|
|Click to Expand||Documentation||Template|
In order to deliver MRAID banners fully compliant with the specs, follow the instructions on Producing MRAID banners in Adform Test and Support Page.
|iOS 7 (and above)||fully supported|
|Android 4.0 (and above)||fully supported|
|Windows Phone 8.1 (and above)||fully supported|