IAB Pushdown

Table of Contents

Introduction

This is a highly customizable and very easy to use IAB Pushdown template.

User experience

A user opens the webpage and sees the collapsed 1000x100 banner on the top of the page. On click, the banner expands to 1000x400 and pushes web page’s content down. Once expanded, the banner can offer additional video or other rich media experience. The expanded banner accommodates a link to the predefined landing page. The ad maintains this size until “Close” button is clicked. The ad expands as many times as the user clicks on the banner.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format videos (it is recommended to have more than one video file type).
  • (Optional) A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case the browser is very old and doesn't support HTML5, the backup image (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:
"clicktag" - banner's / video player's landing page landing page;
"target"- banner's landing page target;
"video" - setting different video parameters;
"sources" - video files;
"poster" - video poster. By default, it uses second additional asset assigned through Additional assets panel.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

Audio

  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.
  • "Mute" button is required.

Video

  • Available on user initiation only.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • “Close”, "Play" and "Pause" buttons are required.

HTML5 Studio

Compatible components/features for IAB Pushdown Ad(Single File)

Component/feature Technical Documentation Template in STUDIO
Auto Close Contact RM Support
Chatterbox Component Documentation Template
Countdown Component Documentation Template
Panel Flip Component Documentation Template
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the Initial Settings step, name your banner, select Category as “IAB Branding” and Format as “IAB Pushdown (Single file)”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_IAB Pushdown_(single_file). Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
    • Video files (MP4/WEBM formats) should be assigned as first assets;
    • Video poster goes below video files.

  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.
Custom Script URL: http://s1.adform.net/Banners/Elements/Files/13097/958041/iframe_width_fix.js

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center:

Supported Browsers

Desktop browser version
Internet Explorer 9 (and bellow) limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other