Floating

Table of Contents

Introduction

This is very easy to use Floating with Video Template.

User experience

A user opens the webpage and sees a floating HTML ad in the placement. The user can initiate video or close the ad on “Close” button click. The ad accommodates a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format (640x360) video files (it is recommended to have more than one video file type).
  • A poster (640x360) for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:

  • "clicktag" - banner's / video player's landing page landing page;
  • "target"- banner's landing page target;
  • "video" - setting different video parameters;
  • "sources" - video files;
  • "poster" - video poster. By default, it uses second additional asset assigned through Additional assets panel.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • “Close” button location: Top-left.

Audio

  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.
  • “Volume Control” button is required.

Video

  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • “Play” and "Pause" buttons are required.

HTML5 Studio

Compatible components/features for Floating Ad

Component/feature Technical Documentation Template in STUDIO
AdTabs Component Documentation Template
Auto Close Contact RM Support
Countdown Component Documentation Template
Panel Slide (Filmstrip) Component Documentation Template
Peel Component Documentation Template
Slider Component Documentation Template
Open Door Component Contact RM Support Template
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the Initial Settings step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
    • Video files (MP4/WEBM format) should be assigned as first additional assets;
    • Video poster goes as second additional asset.

  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support

Supported Browsers

Desktop browser version
Internet Explorer 8 (and bellow) not supported (backup image)
Internet Explorer 9 fully supported
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported
Tablet Operating System Browser
iOS 8.1 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox

Other