Table of Contents


This is very easy to use Floating with Video Template.

User experience

A user opens the webpage and sees three collapsed 145x80 banners locked on the center-right side of the browser window, hidden about 50%. On mouse over, the banner displays full 145x80 stage. On click, the banner expands left to 700x700.

Once expanded, the banner can offer additional flash, video or other rich media experience. The expanded banner accommodates a link to the predefined landing page. The ad maintains this size until the “Close” button is clicked. The ad then collapses to the initial dimensions. The ad expands as many times as the user clicks the collapsed part.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a 636x264 MP4/WEBM/OGV format videos (it is recommended to have more than one video file type).
  • One 620x700 PNG/JPEG image per each expanded Tab.
  • One 80x80 PNG/JPEG image per each collapsed Tab.
  • A 640x360 poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>


  • “Close” button required.
  • Clicking on the expanded part navigates to a landing page URL in a new window.
  • Click to expand, click to collapse.
  • Expand direction: left.


  • Available on user initiation only (click). Off by default.
  • Audio mute button required.


  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • Stop and Play button controls required.

HTML5 Studio

Compatible components/features for Floating Ad

Component/feature Technical Documentation Template in STUDIO
AdTabs Component Documentation Template
Auto Close Contact RM Support
Countdown Component Documentation Template
Panel Slide (Filmstrip) Component Documentation Template
Peel Component Documentation Template
Slider Component Documentation Template
Open Door Component Contact RM Support Template
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the Initial Settings step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floating_with_video. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Video files (MP4/WEBM format) should be assigned as first additional assets;
    • Video poster goes as second additional asset.

  5. Click the Next button.
  6. Adjust the Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://test.adform.com/testpage/banner-specifications/

Supported Browsers

Desktop browser version
Internet Explorer 8 (and bellow) not supported (backup image)
Internet Explorer 9 fully supported
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported