The format consists of an HTML asset.
On the initial visit, the webpage is displayed. On scroll down, the ad stage breaks the webpage's content and appears of size responsive to the width of the screen and height of 500 px. The banner accommodates a link to the predefined landing page.
Info: banner is compatible with Femina.cz, Living.cz, and Autoweb.cz websites.
The following items are to be delivered by a creative agency:
Note: manifest.json file and HTML file should be in the root directory of the .zip file.
Manifest.json file should define the ad dimensions and the HTML file which is used as a banner
"title": "InView HTML",
"width" : "980",
Production Guide 3
HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
Adform HTML library enables the banner to receive a clickTAG variable and activates the “Close” button:
<script>var banner = document.getElementById('banner');
clickTAGvalue = dhtml.getVar('clickTAG', 'http://www.example.com');
landingpagetarget = dhtml.getVar('landingPageTarget', '_blank');
var closebutton = document.getElementById('closeImage');
var banner = document.getElementById('banner');
In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing Standard HTML5 banners in Adform Test and Support Center: http://test.adform.com/testpage/banner-specifications/html5-banner/standard-html-ad/
For any questions please contact [email protected]