Table of Contents


The format consists of an HTML asset.

User experience

On the initial visit, the webpage is displayed. On scroll down, the ad stage breaks the webpage's content and appears of size responsive to the width of the screen and height of 500 px. The banner accommodates a link to the predefined landing page.

Info: banner is compatible with,, and websites.

Creative assets

The following items are to be delivered by a creative agency:

  • Banner asset containing manifest.json file and HTML file zipped together with images, scripts
    and other material.

Note: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file should define the ad dimensions and the HTML file which is used as a banner

"version": "1.0",
"title": "InView HTML",
"description": "",
"width" : "980",
"height": "500",
"events": {
"enabled": 0
Production Guide 3
"clicktags": {
"clickTAG": ""
"source": "InView_V1.html"

HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:

<script src=""></script>

Adform HTML library enables the banner to receive a clickTAG variable and activates the “Close” button:

<script>var banner = document.getElementById('banner');

clickTAGvalue = dhtml.getVar('clickTAG', '');
landingpagetarget = dhtml.getVar('landingPageTarget', '_blank');

var closebutton = document.getElementById('closeImage');
var banner = document.getElementById('banner');


How to setup

  1. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Inview”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Inview. Make sure that the clickTAG is present.
  4. Click the Next button and adjust the Settings.
  5. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.
  6. Additional info

    In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing Standard HTML5 banners in Adform Test and Support Center:

    Custom script
    The format requires an additional script to be loaded before the tag. In order to set the script, navigate to the Tags section in the Adform system. Then, select the needed tag and click the JavaScript URLs button. Paste in the following URL and tick the “Load before banner” check-box.

    Custom URL: bn=%25%ADFTAGID%25%25;top=940;minwidth=100%25;rnd=%25%ADFRND%25%25

    For any questions please contact [email protected]