Table of Contents


The format consists of an HTML asset.

User experience

On the initial visit, the banner is displayed at the top of the website and occupies 500px of height and all available screen width. After scroll the content inside the banner is staying fixed while the website moves up until the banner is no longer visible. The ad can be closed at any time with a close button.

Creative assets

The following items are to be delivered by a creative agency:

  • 1920x500 Image and color settings for close buttons.
  • color specifications for close button (button color, button background, button color - on hover, button background - on hover)

NOTE: No need to edit the HTML5 template.


Please be aware that main ad message part of the this format should be located in the center of the 1920x500 image within the width of 1024px, so this would be visible also on smaller screens with lower resolution (1024x768).

How to setup

  1. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Inview”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Inview. Make sure that the clickTAG is present.
  4. Click the Next button and adjust the Settings.
  5. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.
  6. Additional info

    In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing Standard HTML5 banners in Adform Test and Support Center:

    Custom script
    The format requires an additional script to be loaded before the tag. In order to set the script, navigate to the Tags section in the Adform system. Then, select the needed tag and click the JavaScript URLs button. Paste in the following URL and tick the “Load before banner” check-box.

    Custom URL:;rnd=%%ADFRND%%

    No need to edit the banner itself. Only upload image 1920x500 as additional asset to the banner.

    Custom Veriables

    • bgPosition - default value: 50% 50%
    • closeButtonBgColor - default value: transparent
    • closeButtonColor - default value: #000
    • closeButtonBgColorHover - default value: #000
    • closeButtonColorHover - default value: #fff

    For any questions please contact [email protected]