Click to Fullscreen

Table of Contents

Introduction

This is a very easy to use Click To Fullscreen Template.

User experience

User opens a webpage and sees the initial banner in the placement. On click, a floating ad unit is displayed in full screen mode. Full screen banner plays video and accommodates a link to the predefined landing page. The ad can be closed by clicking the “Close” button. The full screen can be called out as many times as the user clicks the initial banner.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format video (it is recommended to have more than one video file type).
  • A poster for the video (video container will be black before playing the video if a poster is not provided).
  • Backup image (PNG/JPEG), which will be displayed if a user's browser does not support HTML5.
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the Floating banner values that can be changed:

  • "clicktag" - banner's landing page;
  • "target"- banner's landing page target;
  • "closeButton" - close button element;
  • "clickArea" - clickable area element;

These are the video player's values that can be changed:

  • "container" - id or class of an element where the video will be rendered;
  • "clicktag"- video landing page;
  • "target" - video landing page target;

By default, first two additional asset slots are reserved video files while the 3rd additional asset slot is reserved for video poster.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • Click to full screen, “Close” button to collapse.
  • Clicking on the full screen mode navigates to a landing page URL in a new window.

Audio

  • Available on user initiation only (click). Off by default.
  • Audio mute button or volume control required.

Video

  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • Stop and Play button controls required.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click the Create button and select Rich Media Ad option from the drop-down menu.

Creating Initial Stage Banner

  1. First, create the Standard banner in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard_Banner. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Floating Click to Fullscreen Banner

  1. Create the Floating to Fullscreen banner in Rich media section. In the *Initial Settings* step, name your banner, select Category as “Floating” and Format as “Floating Ad”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Click_to_Fullscreen. Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
    • Video files ( MP4/WEBM formats) should be assigned as first assets;
    • Video poster goes below video files.

  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Ad Banner

  1. Create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click the Create button and select the Synchronized Ad option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard Leaderboard (980x400) banner.
    Do not forget to name the banner by adding the Description.
  3. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support/

Supported Browsers

Desktop browser version
Internet Explorer 9, 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported
Tablet Operating System Browser
iOS 8.1 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox
Mobile Operating System Browser
iOS7 (and above) Safari & Chrome
Android 5.0 (and above) Native, Chrome & Firefox
Windows IE 11 (and above)

Other