Floor Ad

Table of Contents

Introduction

This is a highly customizable and very easy to use Floor Ad template.

User experience

User opens the webpage and sees a floor ad at the bottom of the page. When user clicks on the ad, it expands to top direction with the initial element still visible. Once expanded, the banner can offer additional video or other rich media experience. The expanded banner accommodates a link to the predefined landing page. The ad maintains this size until “Close” button is clicked. The ad expands as many times as the banner is clicked on.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format videos (636x264px).
  • A poster (636x264px) for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case that browser is very old and doesn't support HTML5 the backup image 1280x70px (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:
"clicktag" - banner's / video player's landing page landing page;
"target"- banner's landing page target;
"video" - setting different video parameters;
"sources" - video files;
"poster" - video poster. By default, it uses second additional asset assigned through Additional assets panel.

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

  • Clicking on the Ad user navigates to a landing page URL in a new window.

Audio

  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.
  • Audio mute button required.

Video

  • Allowed with user initiation only (click).
  • Stop and Play button controls required.

HTML5 Studio

Compatible components/features for Floor Ad

Component/feature Technical Documentation Template in STUDIO
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the Initial Settings step, name your banner, select Category as “Adhesion” and Format as “Floor Ad (Single file)”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Floor_AD. Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
    • Video files (MP4/WEBM formats) go as first additional assets;
    • Video poster should be assigned below video files.

  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support

Supported browsers

Desktop Browser Version
Internet Explorer 8 (and bellow) not supported
Internet Explorer 9 limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported
Tablet Operating System Browser
iOS 8.1 (and above) Safari & Chrome
Android 4.0 (and above) Native, Chrome & Firefox

Other