Expandable

Table of Contents

Introduction

Intuitive in its design, the Chatterbox invites consumers to drag an ad creative into the center of the screen to access additional information in a content hub. The hub can include a wide array of content, including videos, imagery, editorials, click-to-buys, white papers, APIs, social feeds and more. Although designed for tablets, the Chatterbox works well on desktops and multi-channel campaigns.

User experience

User opens the webpage and sees the collapsed initial banner in the placement. On roll over, the initial area of the banner expands. Once expanded, the banner can offer additional video or other rich media experience. The expanded banner accommodates a link to the predefined landing page. The ad maintains this size until “Close” button click. The ad expands as many times as the user clicks on the banner.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format video files (it is recommended to have more than one video file type).
  • A poster for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • In case the browser is very old and doesn't support HTML5, the backup image (PNG/JPEG) is required.
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE:

  • manifest.json file and HTML file should be in the root directory of the .zip file.
  • In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

INFO: Please refer to the Video Player component for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

Audio

  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.
  • “Volume Control / Mute" button is required.

Video

  • Starts automatically once the expanded banner is displayed.
  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • “Close”, "Pause" buttons are required.

HTML5 Studio

Compatible components/features for Expandable Ad(Single File)

Component/feature Technical Documentation Template in STUDIO
Auto Close Contact RM Support
Chatterbox Component Documentation Template
Countdown Component Documentation Template
Panel Flip Component Documentation Template
Video Component Documentation Template
HTML Animations Any HTML content animation

Compatible components/features for Expandable Ad(Two Files)

Component/feature Technical Documentation Template in STUDIO
Auto Close Contact RM Support
Countdown Component Documentation Template
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. In the Initial Settings step, name your banner, select Category as “Expandable” and Format as “Expandable (single file)”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Expandable. Make sure that the clickTAG is present.

    4. NOTE: Additional assets should be assigned by default order:
    • Video files ( MP4/WEBM formats) should be assigned as first additional assets;
    • Video poster goes below video files.

  4. Click the Next button and adjust the Settings:
  5. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

    6. Additional info

    In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://creative.adform.com/support

    Supported Browsers

    Desktop browser version
    Internet Explorer 8 (and bellow) not supported (backup image)
    Internet Explorer 9, 10 & 11 fully supported
    Edge fully supported
    Firefox (newest version) fully supported
    Chrome (newest version) fully supported
    Safari (newest version) fully supported
    Tablet Operating System Browser
    iOS 8.1 (and above) Safari & Chrome
    Android 4.0 (and above) Native, Chrome & Firefox

    Other