Dynamic Skin Pushdown

Table of Contents


This is a highly customizable and very easy to use animated Dynamic Skin Pushdown template for Desktop non responsive sites.

User experience

A user opens the webpage and sees a 970x100 stage displaying 3 possible selection options. On click on particular icon, the banner expands to 970x420 and pushes web page’s content down. The expanded ad accommodates a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • You need a separate 1920x1080 wallpaper PNG/JPEG image file per button. By default we have 3 buttons, so 3 separate wallpaper image files are needed.
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

Manifest.json file

  • Manifest.json file and HTML file should be in the root directory of the .zip file.
  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

How to setup

  1. In the Initial Settings step, name your banner, select Category as “IAB Branding” and Format as “IAB Pushdown”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Dynamic_Skin_Pushdown. Make sure that the clickTAG is present. Then choose Expanded source as well.

  4. NOTE: Additional assets should be assigned by default order:
    • Video files (MP4/WEBM format) should be assigned as first additional assets;
    • Wallpapers are assigned below video files;

  5. Click the Next button.
  6. Adjust the General Settings:
    • Set the Show on... as “Click”.
    • Untick the Close on rollout checkbox.
    • Set the Auto show after (s) to “0”.
    • Set the Auto show after (s) to “0”.
    • Set the Auto show frequency capping to “0”.
    • Untick the Keep collapsed source visible checkbox.
    • Set the Expand delay to “0”.
    • Set the Collapse time to “0”.
    • Set the Expand time to “0”.

  7. Adjust the Video Settings:
    • Untick the Video file auto play checkbox;
    • Tick the Loop checkbox;
    • Untick the Sound on checkbox;

  8. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center: http://test.adform.com/testpage/banner-specifications/

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.

Custom Script URL:

Supported Browsers

Desktop browser version
Internet Explorer 9 (and bellow) limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported