Synchronized

Table of Contents

Introduction

This is a very easy to use Synchronized template.

User experience

A user opens the webpage and sees the Background Image and the 930x180 standard HTML ad at the placement. The ad accommodates a link to the predefined landing page.

Creative assets

The following items are to be delivered by a creative agency:

  • HTML5 File (930x180px) for Standard Banner.
  • Wallpaper (2560x1140px) for Synchronized Takeover banner.
  • In case the browser is very old and doesn't support HTML5, the backup image (930x180) (PNG/JPEG) is required (set in additional assets).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src="https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js"></script>

Specifications

Landing page opens in a new window.

How to setup

Creating Rich Media Banner

In order to create a Rich Media ad, navigate to the Banners page, then click on Create button and select "Rich Media Ad" option from the drop-down menu.

Creating Initial stage Banner

  1. In the Initial Settings step, name your banner, select Category as “Display” and Format as “Standard”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Standard. Make sure that the clickTAG is present.
  4. Click the Next button.
  5. Adjust the Settings:
  6. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Creating Synchronized Banner

  1. Finally, create a Synchronized Ad which will be the Synchronized Takeover Ad. When in the Banners page (1), click on Create button and select the "Synchronized Ad" option from the drop-down menu (2).
  2. When a new page opens, you have to select previously created Standard Leaderboard (930x180) banner.
    Do not forget to name the banner by adding the Description.
  3. Secondly, you have to select the Wallpapper for the Synchronized banner.
  4. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center:

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.

Custom Script URL: //s1.adform.net/banners/scripts/extensions/dk/allerWallpaper.js?bn=%%ADFTAGID%%

Supported Browsers

Desktop browser version
Internet Explorer 10 & 11 fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported

Other