MRAID Standard

Table of Contents


MRAID Standard offers a highly customizable yet non-intrusive user experience. The banner can contain text, images as well as any type of rich media and it can also respond to fit in any placement.

User experience

A user opens the webpage or an application and sees a standard banner inside a placement. The content of the banner itself can be customized according to the client's needs.

Creative assets

The following items are to be delivered by a creative agency:

  • Banner asset containing manifest.json file and HTML file zipped together with images, scripts and other material.

HTML5 Studio

Feature Technical Documentation HTML5 Studio
Standard Documentation Template
Click to Call Documentation Template
Dynamic Content Documentation Template
Gyro Shake Documentation Template
Gyro Tilt Documentation Template
Outstream Documentation Template
Product Explorer Documentation Template
Slider Documentation Template
Store Locator Documentation Template
Scratch Documentation Template
Video Documentation Template

How to setup

Additional info

In order to deliver MRAID banners fully compliant with the specs, please follow the instructions on Producing MRAID banners in Adform Test and Support Page.

Supported Devices

OS version
iOS 7 (and above) fully supported
Android 4.0 (and above) fully supported
Windows Phone 8.1 (and above) fully supported