Video Skin Marquee

Table of Contents


This is a highly customizable and very easy to use animated Video Skin template for Desktop non responsive sites.

User experience

A user opens the webpage and sees a video skin background. On tab click, the initial area of the top banner expands to cover the page content. The banner offers additional rich media experience.The user can choose to play from up to 3 videos. The banner accommodates a link to the predefined landing page. The ad maintains this size until the user clicks the Close button.

Creative assets

The following items are to be delivered by a creative agency:

  • Video player needs a MP4/WEBM format videos 640x360 for each tab.
  • A poster 640x360 for the video, if there will be a video wall (the wall will be black before playing the video if no poster will be provided).
  • Banner assets containing manifest.json file and HTML file zipped together with images, scripts and other material.

NOTE: manifest.json file and HTML file should be in the root directory of the .zip file.

Customizing the banner

The file “index.html” can be adjusted to customize the banner components.

NOTE: In order to use Adform components for HTML, it is necessary to define global preloadQueue array, where you push all the wanted components to preload before script execution and to load Adform.DHTML.js

These are the values that can be changed:

-type - Type of skin you want to use (available values: videoSkin, fadingSkin, dynamicSkin);
-height - Height of Dynamic Skin: auto attempts to fit according to video dimensions, 100% covers the whole available browser area, any number sets fixed height in pixels;
-initialMargin - Top margin set to page content, if tabs are set in HTML auto will determine the optimal value according to tabs size;
-autoClose - Closes Dynamic Skin at video complete event;
-maxWidth - Max width set to page content if default width is 100% (use number for pixel and percent for percent);
-elemToAnimate- Selector of element to animate (#id, .className, tagName);
-transitionTime - Duration of animation in seconds;
-transitionEasing - Animation easing;
-tabs - Read below for more info

INFO: Please refer to the Video Skin Documentation for more detailed information on component setup and behavior.

Manifest.json file

  • Manifest.json file should define the ad dimensions and the HTML file which is used as a banner source.
  • HTML file should include Adform HTML library which enables the banner to receive a clickTAG variable:
    <script src=""></script>



  • Available on user initiation only (click). Off by default.
  • Maximum volume level must be reasonable and user friendly.
  • "Volume control" button is required.


  • Video duration: 30 seconds max. Replay allowed with user initiation.
  • “Close”, "Pay" and "Pause" buttons is required.

HTML5 Studio

Compatible components/features for Video Skin Marquee

Component/feature Technical Documentation Template in STUDIO
Video Component Documentation Template
HTML Animations Any HTML content animation

How to setup

  1. First, in the *Initial Settings* step, name your banner "VideoSkinMarque", select Category as “Takeover” and Format as “Video Skin Marque”. Select a Banner Batch from the drop-down menu.
  2. When it's done, click the Next button.
  3. In the next step, you are asked to select or upload assets. If you have previously uploaded the assets to the system, click the Select button and choose Banner source, i.e. select HTML File named HTML_Video_skin_Marque. Make sure that the clickTAG is present.

  4. NOTE: Additional assets should be assigned by default order:
    • Site screenshot should be assigned as a first additional asset;
    • Video poster goes as second additional asset;
    • Video files (MP4/WEBM format) should be assigned below the screenshot and poster assets.

  5. Click the Next button.
  6. Adjust the Generall Settings:
  7. When done, click the Save button in order to see the preview. If everything is fine, click the Submit button.

Additional info

In order to deliver HTML5 banners fully compliant with the specs, follow the instructions on Producing HTML5 banners in Adform Test and Support Center:

The format requires an additional script to be loaded before the tag. In order to do that, navigate to the Tags section in the Adform system. Select the needed tag and click the “JavaScript URLS” button. Paste in the following custom script URL and tick the “Load before banner” check-box.

Custom Scripts URLs:

Supported Browsers

Desktop browser version
Internet Explorer 9 (and bellow) limited animation
Internet Explorer 10 & 11 fully supported
Edge fully supported
Firefox (newest version) fully supported
Chrome (newest version) fully supported
Safari (newest version) fully supported