IAB Sidekick

The Sidekick banner is an initial polite banner, which expands to the right by click action while pushing the site to the left. The Sidekick gives the advertiser the opportunity to present extensive information in a creative and engaging way. Mostly used for videos, the Sidekick measures its success primarily via engagement.

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Sizes and features by publisher

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PublisherSizesFeaturesChannelDevice
ABC NyheterDIRECT
180x500 → 980x500 HTML5, Click to Call, Video DIRECT
AdressaDIRECT
180x500 → 1000x850 HTML5, Video DIRECT
Alma MediaDIRECT
160x600 → 800x600 HTML5, IAB, On Click, Video DIRECT
250x600 → 1000x850 HTML5, IAB, On Click, Video DIRECT
980x120 → 1000x850 HTML5, IAB, On Click, Video DIRECT
AppNexusRTB
300x250 → 1000x850 HTML5, Autoplay, On Click, Sidekick, Video RTB
CPEX 300x250 → 1000x600 HTML5, IAB, On Click, Sidekick, Video RTB
Czech News Center 300x250 → 1000x850 HTML5, IAB, On Click, Sidekick, Video DIRECT
DagbladetRTB
300x600 → 900x600 HTML5, Click to Call, Video RTB
Diamonds & PearlsDIRECT
300x250 → 1000x850 HTML5, IAB, On Click, Video DIRECT
IP AdexDIRECT
300x250 → 1000x850 HTML5, On Click, Sidekick, Video, Wallpaper DIRECT
OMSDIRECT
160x600 → 1000x600 HTML5, Click to Call, Video DIRECT
RosselDIRECT
300x250 → 1000x850 HTML5, Click to Call, Video DIRECT
RubiconRTB
300x250 → 1000x850 HTML5, IAB, On Click, Sidekick, Video RTB
SeznamDIRECT
300x250 → 750x850 HTML5, Autoplay, On Click, Video DIRECT
300x600 → 750x850 HTML5, Autoplay, On Click, Video DIRECT
VGDIRECT
180x500 → 1000x600 HTML5, IAB, On Click, Video DIRECT
300x250 → 1000x600 HTML5, Autoplay, On Click, Video DIRECT
ZoznamRTB
300x250 → 1000x850 HTML5, Sidekick RTB