By using the new possibilities provided by HTML5 standard, the Polite Zoom allows the user to zoom in or out of the entire page. When the page is zoomed in on, the banner maintains its original position, becoming highlighted in the page scope. The zoom in function can be automatically initiated on a page visit with frequency capping or can be executed with a user action such as a click, mouse over or a swipe in mobile devices. This is a completely different Rich Media execution, which allows the advertiser to transform standard image and flash banners into a real Rich Media format. No need to code banners specially: our solution applies polite zoom effect automatically!

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