IAB Billboard

The Billboard ad gives maximum initial exposure. The first thing the user sees is the fully expanded ad unit when entering the site. As it is the same width as the page, the advertiser is sure to have the user’s full attention. One of the special features of the Billboard is the integration of a ‘Close Ad’ button. This button will collapse the Billboard ad and leave a “Show Ad” button, which will re-display the ad on user click. When a user clicks the “Close Ad” button, the ad will vanish, pushing the page content up, and leaving behind the “Show Ad” button. As the Billboard is all about capturing the user, it will be perfect for brand and product awareness campaigns. Engagement and CTR will be the keys for measuring the success of any given campaign.

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Sizes and features by publisher

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PublisherSizesFeaturesChannelDevice
ABPDIRECT
970x31 → 970x250 HTML5, Billboard, Expanding, IAB, On Click, Video DIRECT
AOL.DIRECT
970x66 → 970x250 HTML5, Expanding, Video DIRECT
AdhouseDIRECT
RTB
970x31 → 970x250 HTML5, Billboard, Expanding, IAB, On Click, Video DIRECT
RTB
Alma MediaDIRECT
980x31 → 980x250 HTML5, Billboard, IAB, On Click, Pushdown, Video DIRECT
AppNexusRTB
970x31 → 970x250 HTML5, IAB, On Click, Video RTB
CricketnmoreDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
FriflytDIRECT
1200x60 → 1200x800 HTML5, Expanding, Responsive DIRECT
Futbol SitesDIRECT
970x90 → 970x415 HTML5, Video DIRECT
Haymarket Sac PublishingDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
IBT MediaDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
IDGDIRECT
970x31 → 970x250 HTML5, Autoplay, Billboard, IAB, On Click, Video DIRECT
IP AdexDIRECT
970x31 → 970x250 HTML5, IAB, On Click, Pushdown, Video DIRECT
Impression MediaDIRECT
960x31 → 960x250 HTML5, Billboard, Expanding, IAB, On Click, Video DIRECT
India Today GroupDIRECT
970x31 → 970x250 IAB, On Click, Pushdown, Video DIRECT
Investment Guru IndiaRTB
DIRECT
970x31 → 970x250 HTML5, Billboard, Expanding, IAB, On Click, Video RTB
DIRECT
Luxury ChronicleDIRECT
970x31 → 970x250 HTML5, Expanding, IAB, On Click, Pushdown, Video DIRECT
Luxury LaunchesDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
MissmaliniDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
Outlook GroupDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
ReactXDIRECT
970x31 → 970x250 HTML5, Billboard, Expanding, Video DIRECT
RubiconRTB
970x31 → 970x250 HTML5, Expanding, On Click, Video RTB
Sanjeev KapoorDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
SemiloDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
SeznamDIRECT
970x31 → 970x250 HTML5, Autoplay, Billboard, Expanding, On Click, Vertical Axis, Video DIRECT
Sify GroupDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
Smart AdServerRTB
970x31 → 970x250 RTB
Sportnetwork 970x31 → 970x250 HTML5, Billboard, Resize, Responsive DIRECT
970x31 → 970x250 HTML5, Billboard, Resize, Responsive, Video

Additional links

http://www.corrieredellosport.it; http://www.tuttosport.com
DIRECT
The Indian ExpressDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
TheStoryPediaDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
Times InternetDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video

Additional links

http://economictimes.indiatimes.com/
DIRECT
Web18 GroupDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
WebAdsDIRECT
970x31 → 970x250 HTML5, Autoplay, Billboard, IAB, Video DIRECT
WebSystemDIRECT
990x31 → 990x250 HTML5, Autoplay, Billboard, Expanding, IAB, NEW, On Click, Responsive, Video DIRECT
WebduniaDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
Xapads MediaDIRECT
970x31 → 970x250 HTML5, Billboard, IAB, On Click, Video DIRECT
Zee Group LifestyleDIRECT
970x31 → 970x250 HTML5, IAB, On Click, Pushdown, Video DIRECT
Zee Group NewsDIRECT
970x31 → 970x250 HTML5, IAB, On Click, Pushdown, Video DIRECT
Zoover NLDIRECT
970x31 → 970x250 HTML5, Autoplay, Billboard, IAB, Video DIRECT

Creative Examples

Jaguar - Guide to Manners

Creative agency: N/A

Media agency: N/A

Luxe Gourmets - Sashimi

Creative agency: N/A

Media agency: Nyl Media