The Video Skin format is a fantastic showcase for displaying an advertiser’s interactive video gallery. It is essentially a large interactive background ad, fully integrated with the browser. Videos are filtered to the user’s bandwidth, which means the quality of a video depends on the user’s internet connection speed. The Video Skin can be combined with a live screen grab to animate a pushdown effect on expansion. It adds to the functionality of the website by letting the advertiser display different video material when employing unused screen space. This format gives advertisers a way to increase brand awareness, engagement time and click-through rates.

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